I know it's quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.
this post was submitted on 01 Jun 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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A lot of those real old logos were done with old tools like drafting tools, there's a hundreds different angles and such involved in each, very precise and mathematical almost. A lot of that stuff was being influenced by zines and stuff too, which aren't around as much anymore. The early days of desktop publishing had a lot of zines coming out and there was a lot of crazy experimentation with typography. I think maybe if those types of tools come back into vogue then yes. What will most likely happen is some AI chimera typefaces come next or something.