I know it's quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.
this post was submitted on 01 Jun 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Every CEO of every one of these shit merchants signed off on millions of dollars of expenditures to implement these rebrandings after being sold the idea by bullshit merchants.
That's why they deserve the big bucks I suppose.
That's really what rankles the most.
These fuckers paid millions for some designer to come up with "let's just type the name of the company in a super-boring font".
And they probably also paid a type foundry a fuckload of money to create that super-boring font for their exclusive use.
You're giving media agencies too much credit. At some point many years ago simplicity and blandness became the thing every CEO was chasing after. Most designers are long ready to move on but board members and CEOs are too risk averse to try anything new. They all want what everyone else has.
They're risk averse because the whole game is "get overpaid to run the business, then hire overpaid consultants to tell you how to run the business", because (and this is my own insane thought) they're trying to recreate a class of hereditary nobility which consists of those who lead because they are rich, and qualifications do not matter. It's not just logos, it's everything about such enterprises. These parasites are robbing both shareholders and workers. This is why the only two industries left in America are fraud and gambling.
That class already exists, it never stopped existing, they just stopped calling themselves monarchs (except for some that still call themselves that.)
I was giving the credit to the head of marketing ;-)