this post was submitted on 01 Jun 2026
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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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I know it's quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.

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[–] OwOarchist@pawb.social 8 points 3 hours ago

they’re doing a disservice to themselves by simplifying their logos to plain text.

It also dilutes their branding when translated into different languages/writing scripts.

That McDonald's 'M' is instantly recognizable in every language, even languages that don't use Latin-derived letters.

But if your logo is plain text, how do you translate it into Cyrillic or Kanji? You either have to develop a completely new logo for those regions (hurting your worldwide recognizability) or you just roll with the English logo and have to deal with most of the locals seeing it as completely unintelligible.