387
GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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Technology
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They might try making cameras that don't overheat and shut down after 10 minutes....
Precisely. They used to make better products than they do now.
The problems with their products got worse generation on generation. Their older products were more reliable.
And let's not forget- don't listen to customers.
Do customers want a 'Hero 47' camera with a new one every year? Nope.
Do customers want to be pushed into a paid cloud video storage and editing system that can't handle the camera's full resolution? Nope.
Do customers want a reliable camera that has good battery life, doesn't overheat or crash, and generally works as advertised? YES THEY DO!
So what should we do? Let's release a new camera every year, with the same overheating and firmware bugs, and push people into a phone based video platform.
Now we don't understand why Insta is doing so well...
Same as it ever was. Line must go up.
1- make good product, make money
2 - make product worse/charge for standard features
3 - cripple existing products, force people to buy new version