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Why did Logitech buy Jaybird and then killed the brand? (alien.top)

submitted 11 months ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community

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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] c0ng0pr0@alien.top 1 points 11 months ago (1 children)

Logitech has been doing odd things since it was bought by a Private Equity company. They have a bunch of assets and other companies. Logitech may have just had the balance sheet strength/credit to do the acquisition on behalf of some other company in their portfolio of weird stuff.

[–] pon-tuan@alien.top 1 points 11 months ago

Isn’t Logitech a publicly traded company?