this post was submitted on 18 Nov 2023
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Why did Logitech buy Jaybird and then killed the brand? (alien.top)
submitted 10 months ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community
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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] djdunn@alien.top 1 points 10 months ago

They operated the brand actually for about 6 years, in 2022 they scrapped it because they just weren't making enough money as a brand, logitech actually had a 32% drop their audio and wearables sales for the quarter.