this post was submitted on 19 Nov 2023
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Everyone who is new/inexperienced to sales will swear cold-calling is dead. They want so badly for a reason not to have to do it. Understandably so.
Everyone who has had significant success/experience in sales and business will tell you otherwise. Cold-calling is redundant, stressful, and draining. The biggest mistake one can make is underestimating the cold-call. It can mess with up your mentality very quickly if you don’t take it seriously.
However, cold-calling is a learnable, trainable, and repeatable skill that offers a rare and valuable advantage: if you master cold-calling you can go out and get sales at will instead of waiting for marketing to bring them to you.
Why is it redundant?