Most of what I see in this sub is aspiring ent’s or “wantrepreneurs” asking for single nugget of wisdom that will make them successful without having to do anything (the perfect idea business idea, how to prevent someone from stealing their perfect idea, how to avoid discomfort/failure, etc)
I think we’d all like to pick eachother’s brains about more nuanced topics like “remote employee retention” risk mitigation, tax stragies, optimizing for an exit” etc
Everyone who is new/inexperienced to sales will swear cold-calling is dead. They want so badly for a reason not to have to do it. Understandably so.
Everyone who has had significant success/experience in sales and business will tell you otherwise. Cold-calling is redundant, stressful, and draining. The biggest mistake one can make is underestimating the cold-call. It can mess with up your mentality very quickly if you don’t take it seriously.
However, cold-calling is a learnable, trainable, and repeatable skill that offers a rare and valuable advantage: if you master cold-calling you can go out and get sales at will instead of waiting for marketing to bring them to you.