this post was submitted on 16 Jun 2026
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Electronic Arts Announces Plans to Cram Far More Advertising Into Its Games / EA Advertising will serve up real-time dynamic ads inside EA Sports titles (kotaku.com)
submitted 2 days ago by sanitation@lemmy.today to c/technology@lemmy.world
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[–] SreudianFlip@sh.itjust.works 4 points 1 day ago (2 children)

I was just about to hold my nose and buy Battlefield 6, then they did that.

[–] RampantParanoia2365@lemmy.world 1 points 1 day ago

At least that would fit, thematically. I think if one played a Kushner Mass Effect it would cause some kind of tear in reality. Major bummer.

[–] datavoid@sh.itjust.works 1 points 1 day ago (1 children)

I bought it like a week before, was extremely not impressed.

[–] SreudianFlip@sh.itjust.works 1 points 1 day ago

Well, BF4 still has an active player base at least!