this post was submitted on 15 Nov 2023
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Usually a minimum of 1 week so I can account for variance due to the days of the week. But this would depend on what metric I am using as my main KPI for the test, and my daily budget.
If CPA was my KPI, I am going to have less data than if I were analyzing based off of CPC. So in that case, I would be running my test for a longer period, or spending more budget to test.