this post was submitted on 20 Nov 2023
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Based on your description of your success so far you are NOT a loser. You are the exception. Remember that approximately 20% of new businesses fail during the first two years of opening, 45% during the first five years, and 65% during the first 10 years.
Hire a CEO or promote a manager to run things while you take some time to see what's next. Here are some thoughts.
A) Grow your existing business. More locations, franchising, unique service type locations like on site for a large company.
B) Vertical integration. Something related like Gym equipment. I have always been fascinated by the Peloton model. Imagine a workout regimine riding the Tour de France or running a marathon in China on the Great Wall
C) something entirely different like you said in your opening
Good luck. You ARE actually doing it right.