this post was submitted on 20 Nov 2023
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To be really honest, social media isn't as important as it once was for most businesses (not all as it can still be super helpful for some). As a rule of thumb, over 50% of the content should be either user-generated content or content of you demonstrating your work. 30-40% of it should be nicely designed posts describing the services you offer (kind of like flash cards). Don't stress too much about it.