Only themselves to blame. At least they have the Prius.
this post was submitted on 30 Oct 2024
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[Dormant] Electric Vehicles
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Is this an article about Toyota or an advertisement for BYD?
The event showcased around 90,000 parts from 16 foreign automakers, and around 70 auto parts companies were in attendance.
BYD’s Atto 3 electric SUV, which starts at under $20,000 (140,000 yuan) in China, stole the show. One guest asked, “How can it be produced at such a low cost?”
I don't think Toyota is in any danger of becoming irrelevant as they build vehicles that have been some of the most popular on the road for decades. They haven't jumped head first into EVs but they've always been a methodical company that builds solid products and were the first to roll out hybrids nearly 30 years ago. The winds are certainly changing but consumer preferences don't just shift overnight and hybrids will continue to be relevant for the foreseeable future.
Seems like everyone is comparing every ev/manufacturer to them these days. Something about the $10,000 price tag that just sticks in people's head.
Something about the $10,000 price tag that just sticks in people's head.
That's the purpose of all the marketing they've been doing and why the Chinese government is subsidizing them so heavily to appear cheaper than they really are.
Or maybe it was following Elon to TX right after their anti abortion legislation came into effect?
Tesla moved to Texas in 2021. Toyota merged 2 companies and moved both to Texas in 2017.
They also bet on hybrid, not EV. If you look at those offerings, it shows.
Lastly, Toyota recently spent 3.4B in a new battery plant so they can make their own. Let's not call the fight finished just yet.