this post was submitted on 12 Oct 2023
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YouTube TV, which costs $73 a month, agrees to end “$600 less than cable” ads::Google to "modify or cease" ads after industry review board rejects appeal.

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[–] sorghum@sh.itjust.works 144 points 11 months ago* (last edited 11 months ago) (5 children)

Remember when it was $35/month? Dropped them like a bad habbit when it went to $60 something. No ala carte and adding channels I never wanted were also contributing factors.

[–] cbarrick@lemmy.world 58 points 11 months ago (2 children)

Nit: It's "à la carte" meaning "by the card" or "according to the menu". Often the accent is dropped in English writing, but it's always written as three words.

This is just a stupid, meaningless nit-pick. I totally understood what you were saying, so it's really not important. It's just, the more you know, ya know?

[–] wreckedcarzz@lemmy.world 8 points 11 months ago

by the card

G: yeah, we are charging you by the (payment) card, what is the issue here? Can't please anyone these days...

[–] Telodzrum@lemmy.world 5 points 11 months ago* (last edited 11 months ago)

Card is the literal translation; however a more correct translation would be “menu” or, traditionally, “bill of fare.”

[–] wreckedcarzz@lemmy.world 13 points 11 months ago

Same. I moved my parents from directv to ytv, saving them like $150+ a month (maybe more, it was a huge deal). When ytv was like 'puts on the proctology gloves' with that first price hike, I pitched an ota antenna + TV tuner, hooked up to my already-paid plex server running on my nas. We dropped ytv a few days later and now pay $0.

Smart move, G. Helping my family save so much money <3

[–] nocturne213@lemm.ee 11 points 11 months ago (1 children)

I dropped around the same time. I really only had it for local channels, but the stuff I was watching ended up on other streaming apps day or two later anyway.

[–] sorghum@sh.itjust.works 9 points 11 months ago

It was a great delivery mechanism for live sports for me. I went back to sling and put up a TV antenna. Too bad none of my local channels come in great past 15 miles, but I'd be a fool to pay that premium for locals.

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[–] Imgonnatrythis@sh.itjust.works 133 points 11 months ago

Holy crap. I had no idea it was $73 a month. I'm a little shocked that is a viable price point.

[–] just_another_person@lemmy.world 89 points 11 months ago (3 children)

Holy shiiii. I had no idea they got that brave to raise those costs to that level.

[–] PeterPoopshit@lemmy.world 71 points 11 months ago* (last edited 11 months ago) (9 children)

"It's just the price of your daily coffee"

I self brew my own value pack coffee because I'm poor. I even have a reusable metal mesh coffee filter insert so I don't have to buy coffee filters, that's how cheap I am.

[–] just_another_person@lemmy.world 43 points 11 months ago

Bruh, you're not being poor, just responsible. Dafuq.

[–] neutron@thelemmy.club 23 points 11 months ago (1 children)

Is this another one of those Silicon Valley syndrome where paying for an overpriced latte/chai/kombucha every day is the expected routine?

[–] atetulo@lemm.ee 9 points 11 months ago

Yes.

It's sad how much we've normalized overpaying for brown shitwater so we can work harder for peanuts.

[–] Microplasticbrain@lemm.ee 9 points 11 months ago (3 children)

Just use normal coffee filters, they are better for your health and are cheap af. The paper filters block some carcinogens that the metal ones do not. Your call, cheers

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[–] phoenixz@lemmy.ca 6 points 11 months ago (2 children)

I too drink coffee laced with platinum and gold, sprinkled with diamonds

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[–] oakey66@lemmy.world 14 points 11 months ago (6 children)

I canceled that shit and got a homerun for football. If you’re going to just make me stream cable for the price of cable, you can go suck on a tailpipe if you think I’m paying over 850 a year. Fuck google. Fuck cable companies. And fuck these studios for thinking they can keep doing this to people.

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[–] redimk@lemmy.dbzer0.com 62 points 11 months ago (3 children)

So what is the next step for Google? Raising YT TV to $100/month? $200/month? Raising Youtube Premium to $30/month? Google one to $200/month? Laying off employees?

I mean they gotta keep hitting that 5% growth every year, right? When does it stop? When there's nobody else at the company? When people can't afford anything anymore and go bankrupt?

When are companies gonna understand that growth for the sake of growth every year is just not feasable?

[–] Ddhuud@lemmynsfw.com 11 points 11 months ago (3 children)

It's not a matter of understanding the failure is systemic.

Shareholders only buy shares for the expected growth, not so much for the dividends. Dividends are literally pennies on the hundred dollar costs. Single digits percent annually.

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[–] SmoothIsFast@citizensgaming.com 9 points 11 months ago

When are companies gonna understand that growth for the sake of growth every year is just not feasable?

Depends when we actually enforce and support the SECs market reforms instead of defending them. As it sits once, that 5% target is no longer consistently hitable the naked shorts will start to come from maket makers and hedge funds allowing wall street to make just as much money in the growth stage as in the desth stage of a company plus when Google eventually gets to that point they can buy up all the IP during the bankruptcy process for their next unlimited growth candidate to usurp. Shit is absolutely fucked, plus congress has basically called out in their deals to keep the government running that the SEC can't use any of the budget to further market reform, so your gonna need to vote in candidates who support Markey reform, and proper reform at that sense baring indivual household shareholders from being able to participate and get accurate disclosures on off market trade data, equity swap data, or just widening the gap between wall street and retail investors access to data is also considered market reform by those corrupt individuals supporting wall streets mess.

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[–] Tygr@lemmy.world 61 points 11 months ago (2 children)

I still cannot understand how anyone decides to have 30% of their programming to be ads AND decide to pay for it.

[–] sulgoth@lemmy.world 25 points 11 months ago

Boiling frog effect mostly.

[–] Blackmist@feddit.uk 5 points 11 months ago

Cancelled Amazon for exactly this.

[–] atetulo@lemm.ee 50 points 11 months ago (3 children)

You can stream pretty much anything for free here: https://fmoviesz.to/

Just make sure you have uBlock Origin installed.

If you have any issues, try searching 'free streaming sites reddit' and go from there.

Your wallets will thank me later.

[–] Scotty_Trees@lemmy.world 13 points 11 months ago (5 children)

I've never heard of this site before and you can bet I'll be adding it to my bookmarks uhh I mean block list right away!

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[–] drdiddlybadger@pawb.social 34 points 11 months ago (2 children)

The fuck? What's the point of it can't be cheaper.

[–] 1024_Kibibytes@lemm.ee 14 points 11 months ago (3 children)

Well, you need a router or access points instead of a cable box. And you can stream it over Wi-Fi. Yeah, you can stream it over Wi-Fi. That's why this is vaguely better than regular cable TV.

[–] wildginger@lemmy.myserv.one 16 points 11 months ago

So, it costs more because it requires less dedicated hardware?

Of course, how did I not see it before

[–] JiraiyaIsNoLyah@sh.itjust.works 6 points 11 months ago

Back a few years ago when I had Verizon, I was able to stream via the Verizon app. But then sling came along and gave me the option to choose channels that I wanted AND have DVR for only $50. If it starts creeping back up then I will probably just go back to cable. I already have internet through them anyway 🤷🏿‍♂️

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[–] Phegan@lemmy.world 27 points 11 months ago

I used YouTube TV early on when it was a legit alternative to cable. It costs just as much so there is no benefit. I cancelled when the prices were raised to 45 a month. They can fuck straight off at 73 a month

[–] ApexHunter@lemmy.ml 23 points 11 months ago

Next advertising campaign: Cable companies sued to keep us from telling you how much money you'd save by switching to YouTube TV. Find out the numbers for yourself at calculate your savings link

[–] nooneescapesthelaw@lemmy.ml 22 points 11 months ago

Relevant bits

YouTube TV launched in 2017 for $35 a month, but the base package is $72.99 after the latest price hike in March 2023. Google's "$600 less than cable" claim was challenged by Charter, which uses the brand name Spectrum and is the second-biggest cable company after Comcast. The National Advertising Division (NAD) previously ruled in Charter's favor but Google appealed the decision to the NARB in August.

"Charter contended the $600 figure was inaccurate, arguing that its Spectrum TV Select service in Los Angeles only cost around $219 a year more than Google's YouTube TV service," according to a MediaPost article in August.

A Google ad claimed that YouTube TV provided $600 in "annual average savings" compared to cable as of January 2023. A disclosure on the ad said the price was for "new users only" and that the $600 annual savings was "based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box."

[–] thisisawayoflife@lemmy.world 17 points 11 months ago (1 children)

I feel sorry for those that don't use newsgroups and automation.

[–] synae@lemmy.sdf.org 14 points 11 months ago

(Let's see if I can get the markdown right on first try)

[–] FlyingSquid@lemmy.world 13 points 11 months ago (5 children)

Not just YouTube TV. I was thinking about switching from the Spotify family plan to the YouTube family plan, but the Spotify family plan is $16.99/mo and the YouTube family plan is $22.99/mo. That does include YouTube with no ads, but it's still too expensive for me. It's just not worth an additional $6. Especially not while my adblocker still works. It does mean I can't cast ad-free YouTube to my Chromecast because Google would not allow that, but I can live with it.

[–] danque@lemmy.world 5 points 11 months ago (1 children)

Install smarttube on your TV connected smart device. I installed it on the Chromecast 4k one with the remote and its a godsend. Even with your own official YouTube history for easy switching

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[–] 01011@monero.town 10 points 11 months ago* (last edited 10 months ago) (1 children)

I had no idea YouTube TV costs that much, or that there were people paying that much.

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[–] shaelz@lemmy.world 8 points 11 months ago (2 children)

I don't get it I thought I pay like $5 a month for my 1/6 portion of YouTube premium family account which included YouTube TV (which i never use)

[–] RanchOnPancakes@lemmy.world 13 points 11 months ago

Its not normal for youtube premium to include YouTube TV.

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[–] AreaKode@lemmy.world 8 points 11 months ago (1 children)

Lol. My retired parents just switched to this because cable was too expensive.

OTA antenna + Plex is the best combination for me. Any content with no subscription fees.

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[–] autotldr@lemmings.world 7 points 11 months ago

This is the best summary I could come up with:


Google has agreed to stop advertising YouTube TV as "$600 less than cable" after losing an appeal of a previous ruling that went against the company.

The National Advertising Review Board (NARB) announced today that it rejected Google's appeal and recommended that the company discontinue the YouTube TV claim.

The National Advertising Division (NAD) previously ruled in Charter's favor but Google appealed the decision to the NARB in August.

A disclosure on the ad said the price was for "new users only" and that the $600 annual savings was "based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box."

Agreeing with the NAD decision, an NARB panel found that the price comparison provided by Google did not justify the "$600 less" claim.

Google said it "disagrees with NARB's determination that people watching the challenged commercials will somehow understand 'cable' to mean something other than traditional cable television," but "intends to modify or cease the disputed advertising claim."


The original article contains 443 words, the summary contains 184 words. Saved 58%. I'm a bot and I'm open source!

[–] TropicalDingdong@lemmy.world 6 points 11 months ago
[–] Puzzle_Sluts_4Ever@lemmy.world 5 points 11 months ago* (last edited 11 months ago) (3 children)

I know it is incredibly unlikely, but I do hope the outcome of the latest content/streaming apocalypse is actual a la carte ordering.

Had a blast watching Wrestle Dream the other night and wanted to get (more regularly) back into AEW. My options are 60-80 bucks a month for a "full" tv service or dealing with a mess of outdated APKs, sending payment information over VPNs, and all kinds of messes that just aren't worth it.

Hoping the Max sports thing eventually gets AEW. I would gladly pay 20 or even 30 bucks a month if it got me all the weekly shows (PPVs would be nice but...). But the cheapest I can get is one of the Sling packages for 40 and... 40 bucks a month is a lot.

But yeah. Amazon (and I think also Apple?) have already started paving the way by letting you subscribe to other services as "channels" in theirs. Probably MASSIVE contract issues means it will take a few years, but I could easily see Fox/FX splitting out. Same with whoever owns the block of networks that include USA. And this will even better map to the royalties issue because then you are watching reruns of Frasier instead of having access to the VODs and deciding you want to pretend you liked Becker and getting that crew another few cents this month.

It will likely come out a lot more expensive (30 bucks a month for TNT and TBS versus 40 bucks for TNT, TBS, and a shit ton of other channels I will probably never watch) but it will be a lot easier to swallow. And the people who actually want EVERY channel... are basically in their 60s?

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