this post was submitted on 25 Jan 2025
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CPI taken from https://www.bls.gov/data/inflation_calculator.htm

I fudged the CPI calculation a bit because I didn't do the compounding monthly, but I ensured that based on the CPI calculator, the starting value of $11.99 -> $16.43 from January 2013 -> December 2024.

To be fair, I think CPI is somewhat bullshit, but it was the easiest .gov source for inflation data that I knew about.

Data:

Year Basic Standard with Ads Standard Premium Premium Following CPI CPI Inflation %
2011 $7.99 - - - -
2012 $7.99 - - - -
2013 $7.99 - $9.99 $11.99 $11.99 1.58%
2014 $7.99 - $10.99 $13.99 $12.19 -0.89%
2015 $7.99 - $11.99 $14.99 $12.09 1.37%
2016 $7.99 - $11.99 $14.99 $12.26 2.50%
2017 $7.99 - $12.99 $15.99 $12.57 2.07%
2018 $7.99 - $12.99 $15.99 $12.84 1.55%
2019 $8.99 - $13.99 $16.99 $13.05 2.49%
2020 $8.99 - $14.99 $18.99 $13.38 1.40%
2021 $8.99 - $14.99 $18.99 $13.58 7.48%
2022 $9.99 - $15.49 $19.99 $14.60 6.41%
2023 Phased Out $6.99 $15.49 $19.99 $15.55 3.09%
2024 $6.99 $15.49 $22.99 $16.04 2.33%
2025 $7.99 $17.99 $24.99 $16.43 -

edit: fixed a calculation mistake (accidentally was using 2012->2025 inflation not 2013->2025) edit 2: zeroed y axis

top 26 comments
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[–] adarza@lemmy.ca 37 points 1 day ago* (last edited 1 day ago) (1 children)

the first unlimited streaming-only was $7.99 in jan 2011. it had no ads and was literally 'unlimited'.

"should be" $11.45 today (dec 2024, acc to bis.gov).

but wait, they now charge extra for streaming outside the 'household', so better knock that down by at least one-third.

hey look, we're right back at $7.99.

[–] Artyom@lemm.ee 30 points 1 day ago

Something this graph doesn't include is there was way more content. Everyone put their stuff on Netflix, and it wasn't a revolving door of awful Netflix originals.

[–] kbal@fedia.io 30 points 1 day ago (2 children)

So the normal "I just want to watch netflix" price has gone from $8 to $18. A 125% increase.

[–] MrTolkinghoen@lemmy.zip 16 points 1 day ago

I'll turn this into a corporate selling point!

"Hey look, we decreased the price of premium by 17% over a 12 year period. (as compared to our standard plan)"

[–] MrTolkinghoen@lemmy.zip 6 points 1 day ago

Yeah, which is even more insane. Probably should have graphed that.

[–] MrTolkinghoen@lemmy.zip 23 points 1 day ago* (last edited 1 day ago) (1 children)

Also doesn't take into account the sharing account purge. I would guess that's easily a +50% increase if we assume half of everyone using Netflix was sharing an account that then couldn't. Could be higher.

Could probably base a rough figure for that on subscriber count change after the restrictions were put into place.

[–] pipes@sh.itjust.works 14 points 1 day ago* (last edited 1 day ago) (1 children)

Well put, that's the most commonly experienced anti-feature introduced, another less common one where they have been less and less lenient over the years is geolocation restrictions: people in the past could register with other countries (cheaper) pricing, today most legitimate customers cannot access their content even when traveling for a few days, or they risk getting blocked. Similarly to the region-codes on dvds and blurays, I can't imagine it really helps sales, but it siloes consumers into country blocks and monopolies tend to like that.

[–] MrTolkinghoen@lemmy.zip 6 points 1 day ago

I had family members getting blocked when they were legitimately travelling for work. (Travel nurse) It's really bad and makes it so hard to use even when you're paying for it. Which. Is. Insane.

[–] brianary@startrek.website 9 points 1 day ago (2 children)
[–] RiQuY@lemm.ee 4 points 1 day ago (1 children)
[–] MrTolkinghoen@lemmy.zip 6 points 1 day ago

Sure sure. Hahah a fair point.