I think it means you are sweet and people wish to be close to you because they like you.
Casual Conversation
Share a story, ask a question, or start a conversation about (almost) anything you desire. Maybe you'll make some friends in the process.
RULES
• Be respectful: We have zero tolerance for harassment, hate speech, bigotry, and/or trolling
• Encourage conversation in your post
• Don’t post to vent, complain, or express sadness
• Avoid topics of negative mental health and hardship
• Avoid posting about problems with relationships, medical or mental health, and legal issues
• Avoid controversial topics
• Keep it clean and SFW: No illegal content or anything gross and inappropriate
• No solicitation such as ads, promotional content, spam, surveys etc.
• Respect privacy: Don’t ask for or share any personal information
I think of endearing as nice, kind, pleasant to be around, also being well-mannered. Like if someone visits my home and they leave the last piece of pizza for another guest, or carries their own glass to the kitchen, or brings a bottle of wine, or asks how others are doing before sharing their own stories.