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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 2 years ago by sculd@beehaw.org to c/technology@beehaw.org

148 comments fedilink hide all child comments

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

(page 2) 50 comments

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[–] arc@lemm.ee 7 points 2 years ago (1 children)

I still use Twitter but I think honestly that I could live without it and I reckon most other people could too. It's just force of habit more than anything else. Mastodon, or Threads, or Blue Sky would all be quite happy to pick up the slack. I actually use Mastodon too but I wish the news media would produce feeds for it rather than rely on mirrors.

The place has become a cesspool tbh and with no moderation it only gets worse with each passing day. Blue ticks actually pay to elevate their moronic hate views above others so more moderate and normal voices get drowned out. Musk is mulling charging everyone money to "combat bots" (bullshit), and mulling pulling out of the EU because of their pesky requirements about moderation. I wish he'd do all this stuff and bring the whole thing crashing down.

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[–] Venomnik0@lemm.ee 6 points 2 years ago

He should start charging the users to make up for the loss ;) (praying and hoping this damn site dies soon)

[–] twinnie@feddit.uk 6 points 2 years ago (2 children)

To be honest, I’ve had a Twitter account for years but didn’t really use it. I would only go on Twitter once every few months. Since everyone’s talking about it now because of Musk I think about it more and use it a little more. Maybe once a week. I wonder if the lost users are being replaced by people like me.

[–] coffeejunky@beehaw.org 7 points 2 years ago

For me it's more the other way around, had a Twitter account for years. Didn't really use it much, a bit more in the last 2 years. Deleted my account after Elon took over.

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[–] Che_Donkey@lemmy.ml 3 points 2 years ago (1 children)

That is the same reason I still have Facebook. Although the content i post there comes from their other app IG, there isnt any political garbage on my IG feed to wade through so I still use that.