Watches

I feel like anything they make below 1000-2000 isn't worth it and there's better watches out there than them in the price bracket they start being worth it

I think the "problem" isnt what they are. Its what they arent hand havent been for years. They havent been Rolex or Cartier or any of those other prestige brands for a very long time. Although decades ago they were definitely on par, they had a long period in the wilderness making cheaper less well designed watches. And that's what people think of because they spent your entire lifetime as exactly that.

The new designs are good. Really good. But design isnt everything and watches are an emotional and status thing as well. Right now, they dont have the status, and argue what you want, but that counts.

If they stay on their game another 5, 10, 20 years... they'll be right there again. But you can lose status in a minute that it takes years to regain. They're going through that now.

Longines is one of the best bang-for-buck brands out there. I love a lot of what they do. I will say I can see them stagnating a bit because they do lean pretty hard on their heritage and they haven’t innovated much recently. That being said, their heritage and vintage style is what’s keeping them on top of the “value” market, so should they even be trying to innovate more? I’m not sure, but I’m excited to see where they head in the future!

I'll bet I have the weirdest take here...When I was a kid they would give Longines watches away on game shows, mainly The Price is Right. So, when I hear the name I immediately associate it with game shows and it cheapens the brand for me.

That said, they make some beautiful watches and I am looking at them.

I love longines and rado. When I was a kid in Singapore, I used to look at those two watches in awe so I guess I've always had a history with liking them..

Classic and ealagent and the brand is a good honest brands

Cool history but currently being mass produced to a specific price point and with some overdone fashion forward characteristics on a lot of watches and shortcuts forced into other watches to make them sit in the correct spot in the hierarchy to push people upmarket into other brands. Not their fault. I'd buy a vintage one in a heartbeat, but no reason to buy anything post quartz crisis.

I’m a fan of their history, but I prefer the older models. I am currently searching for a Longines Lindbergh from 1985

I like Longines for watches like this one :

https://api.ecom.longines.com/media/catalog/product/w/a/watch-collection-longines-spirit-l3-821-4-93-2-1683700752.png?&w=1920

But the whole brand is a total mess, there are watches everywhere on their site, they have veryb low visual identity for expensive watches (because, yes, there are 200000000$ watches out there, but still, a 3k/7k one still isn't cheap), it's quite difficult to understand what the brand is trying to do.

Longines have quietly been releasing absolute bangers this year

I was a biggest fan of Longines when Walter von Kaennel used to rule the company. I bought Evidenza and one of the first Master Collection Chronograph and Heritage Lindbergh Watch. For my opinion the Heritage Collection still has great issues, but mostly the brand itself looses its value

Vintage Longines from say the 1920s through to the 1970s are often exquisite. In those days they were at the top of their game, and the industry in general. Really high quality, beautiful watches with a long-standing top tier reputation. Love to wear some of those golden oldies.

In recent years they have repositioned themselves, more modestly yet at that quite admirably: some (not all!) great looking, very well finished watches with adequate - sometimes COSC level - movements (derived from proven ETA’s typically), at reasonable price points somewhere between $1,500 and $3,500 mostly. Again, a proper choice to consider in quite a few categories.

In comparison to most other offering in that segment, I think Longines are punching way above their weight. I find that refreshing and very good for both consumer and industry: Longines definitely help keep the game in the mid-market lively!

I think it punches above its weight class. It’s mid tier on the swatch lineup. While many lower end Swiss watches have 2824 or sw200 movements many of the longines have a 2892 movement which is a step up. I think the hydro is hard to beat without paying a lot more.

extremely u der rated powerhouse of a watch that has been around for a very long time

Tbh I think they’re good! Lots of really great designs for the price.

i hear LONG JEANS every single time