this post was submitted on 05 Aug 2023
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Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

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[–] greendakota99@lemmy.world 39 points 1 year ago (2 children)

Guys, its my turn to post this tomorrow!

[–] windie@lemmy.world 20 points 1 year ago

It'll be 90% by then.

[–] lorkano@lemmy.world 6 points 1 year ago

tommorow's post title: Threads Has Lost More Than 85% of Its Daily Active Users

[–] emptyother@programming.dev 36 points 1 year ago (8 children)

Anyone think Fediverse active userbase is going to fall as much too, only slower? That most people will return to their comfy commercial social networks now that the reddit and twitter demonstrations is in the past?

I'm hoping not. I like it this active. I don't want to go back to ads and "personalised" feeds and yearly new useless features.

[–] Chruesimuesi@feddit.ch 21 points 1 year ago

I don't think so. If you look at Mastodon it could actually keep most of its users and still seems to be growing.

Of course I don't know what the future holds for us.

[–] Cubes@lemm.ee 13 points 1 year ago

I think Lemmy specifically doesn't fall victim to the issue of certain news agencies and personalities being exclusive to the platform as much as Mastodon does with Twitter. You can get the same news here as long as someone is there to post it, but that's where Lemmy is a bit behind at the moment: we haven't hit that critical mass of users such that smaller communities have enough content to sustain themselves. Maybe the platform isn't ready for all those people quite yet either; I think the software has a little maturing to do before mass adoption would happen.

[–] AA5B@lemmy.world 12 points 1 year ago

I’m currently not interested in going back to Reddit but “quantity has a quality of its own”. Yeah there were bad spots on Reddit, but so many well developed communities, and most niches found enough people for regular activity. I have yet to find anything like r/askHistorians anywhere. r/CastIron was active an interesting , vs practically dead here, etc

[–] notapantsday@feddit.de 11 points 1 year ago

I came here due to the reddit drama and I'm definitely staying. Just like you, I like it here. The hardest part was actually making the switch, creating an account and finding communities to join. Now that that's out of the way, I really have no reason to go back. Reddit has become a hostile place, admins are actively fighting users and especially mods and I just don't feel comfortable there anymore.

It's like going to a restaurant where the owner is hitting the waiters and some of the guests. Doesn't matter how good the food is, doesn't matter if they're hitting me or not, I'm never going back to that place.

[–] GFGJewbacca@lemm.ee 9 points 1 year ago

I know I'm definitely not going back to Reddit. Ever since I found and joined Lemmy, I've been happier than I was on Reddit.

[–] hybridhavoc@lemmy.world 8 points 1 year ago (1 children)

According to numbers shown on https://fedidb.org it basically already has. Monthly Active Users is only about 17% of total users.

This kind of retention rate is not uncommon in free social services.

[–] trambe@lemmy.world 2 points 1 year ago

Yeah pretty much.

Like as much as I dislike reddit, they still have the communities I interact with the most.

Lemmy is cool but it's mainly techy and nerdy stuff that I'm not that into.

[–] oce@jlai.lu 7 points 1 year ago* (last edited 1 year ago)

Anyone think Fediverse active userbase is going to fall as much too, only slower?

I don't think so, people who joined already are here for philosophical reasons that are stronger than FOMO or slight technical discomfort, and the platform is already good enough to keep us entertained.

[–] spez@sh.itjust.works 4 points 1 year ago

I think thread's number of users was because of how much instagram has made it's name in the social media market. A lot of the users were there because it was new so the larger userbase was already weak. On the fediverse however, you (at least right now) have to put in a little bit of effort to learn about federation, clients, services etc. It's there as an alternative to the bigger players rather than a polished packaged shitbox by them.

As @ObviouslyNotBanana@lemmy.world said, they will be there because of the invested time. I personally like it because it gives me close, tightly knit little communities on the web.

[–] Skoobie@lemmy.world 28 points 1 year ago

Years before the Cambridge Analytica fiasco, I left Facebook and vowed to never join any platform Zucks touches. Dude just gave me the creeps. One of the best times I ever listened to my vibes.

[–] chemicalwonka@discuss.tchncs.de 21 points 1 year ago (2 children)

Any downfall of Meta (former Facebook ) is a victory for FOSS community, internet and mankind as a whole. One of the heads of the Hydra Big Tech.

[–] msage@programming.dev 9 points 1 year ago

Unless Google goes down, free internet doesn't have a great outlook.

[–] Defaced@lemmy.world 1 points 1 year ago (1 children)

You do understand that Meta actually releases a ton of FOSS right? The LLM API that most machine learning algorithms use is based off Meta's open sourced language model. I don't like Meta as much as the next guy, but they do SOME good things every once in a while.

I know but when you consider the whole picture the result is bad for everyone and for the internet.

[–] febra@lemmy.world 18 points 1 year ago

I mean, wasn't it obvious this will happen? Most people that joined Threads did it because an Instagram popup told them to. Most of them weren't even Twitter users in the first place. So why would Threads even stick to a user base that wasn't even into microblogging in the first place?

[–] gelberhut@lemdro.id 17 points 1 year ago (1 children)

In general, noticeable drop after the initial hype is expected and usual. I'm sure, there are a lot of dead accounts on lemmy as well.

In case of threads the initial jump was super huge (because of several reasons), so is the drop. 20% is still a lot, and people already have an account there, some of them can return later.

[–] AA5B@lemmy.world 6 points 1 year ago

I’d like to see similar data for Lemmy usage, before and after the Reddit fiasco. How big was the bump from Reddit? How quickly did it peak after the initial excitement? How many stayed?

[–] Aurenkin@sh.itjust.works 12 points 1 year ago* (last edited 1 year ago)

Threads has lost more than 80% of its daily active users...so far

[–] autotldr@lemmings.world 10 points 1 year ago

This is the best summary I could come up with:


Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch.

David Carr, a senior insights manager at the analysis company, told us the engagement time based on just U.S. user data was slightly more favorable to Threads, but not by much.

Back during its 15 minutes of fame, Threads was leveraged as the fastest-growing platform in the history of apps, hitting 100 million user signups less than a week after launch.

Instagram head Amad Mosseri has also mentioned their intent to connect Threads to the decentralized Fediverse, though whether that drives new-found interest in the app is anyone’s guess.

It was clear from Thread’s launch that users were desperate for a Twitter alternative away from owner Elon Musk’s unending march toward making the platform a pay-to-play hellscape.

A big problem with the app was that it simply didn’t include features found in its main competitors, and the company spent years playing catch up, but all in vain.


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[–] xc2215x@lemmy.world 5 points 1 year ago

If Instagram didn't add the link, Threads likely would not have that many people.

[–] Happyjustbecause@lemmy.world 3 points 1 year ago

You can lead a horse to water, but you can't make it drink.

[–] Polar@lemmy.ca 3 points 1 year ago

Forgot it even existed after the first 48 hours once I stopped seeing posts about it.