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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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[–] rm_dash_r_star@lemm.ee 1 points 1 year ago

It's pretty ironic how companies will spend so much money on advertising to gain brand recognition, but then throw it away on a whim.

[–] some_guy@lemmy.sdf.org 0 points 1 year ago (1 children)

Bad Faith podcast had an episode on the strike a couple weeks back. The guests (strikers) talked about how Zaslav renaming HBO to Max is right inline with their intent to churn out "good enough" content to increase profits rather than increase quality. They likened it to a signal to Wall Street to improve their share value.

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