This isn't new, cell tower triangulation is a fact of the network operation and is part of how your signal gets handed off between towers as you travel. Airplane wouldn't do anything unless it where to actually disable the sim entirely, and functionally even that doesn't cut it in the USA given that a device without one can still connect to emergency services via any tower in reach.
This is just the carrier giving a customer the data that would already exist, for a price, which I thought T-Mo actually used to give for free...