I definitely recommend outsourcing to a freelancer or two instead of a bigger agency! A freelancer is often much more present and budget friendly.
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For SEO you can expect anything from a $100 - $10k. It really depends on the extent of work and how fast you want to grow. You can also look into hiring freelancers (if you're tight on budget) but before that I suggest having a free consultation call with an agency. That will give you a better understanding of what you should expect or what would work best for you.
If you need any sort of help with SEO and Affiliate marketing, you can DM me. I can take a look at your website and give you a better estimate.