Yes,
Nothing beats content made by humans in B2B.
Humans that have the expertise and can create powerful content from relatable personal experiences that make readers take action, will always be very powerful.
We've been using content to sell since the 1700s and its still going strong. They mention here how John Deere generated millions of readers through content back in the 1800s. They the biggest tractor manufacturers in the world and still running their content strategy.