I mean, yeah, they ran on X. Of course they ran next to antisemitic content. They also probably ran next to a lot of other hateful stuff. It’s X.
this post was submitted on 17 Nov 2023
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Well there it is, showing advertisers their shit next to typical X content works. Start sharing those screen grabs and bleed out the cancer.
Next: Microsoft pulls ads from Parler and Hewlett Packard scales back presence on white nationalist murderer hangout Stormfront.
In other words: if you're just finding out now what a hell hole twitter has become, you're not paying attention to who you're paying.
Does anyone know what IBM was advertising on X? Were they trying to sell incels and blue check grifters consulting services for implementing a hybrid cloud strategy? Is there a WatsonX.ai girlfriend experience?
Even ignoring politics, it just strikes me as odd that they were putting any of their ad spend into trolling internet sewers. Shouldn’t they be sponsoring golf tournaments and Jeopardy gimmicks instead? (And if not, are they advertising on Twitch? Because I kind of want to see someone speedrunning Super Metroid take a moment to tell everyone about how IBM’s AI tools can simplify their supply chain management.)
If I had to wildly guess, I'd say recruiting/career opportunity ads. Demographic and interest-based targeting would be pretty effective at drilling down to the sorts of people you'd want to apply.
Prior to October 2023 I would assume anti-Semitic propaganda would be something on Nazi level. Post October 2023 it could be “say no to arms for Israel” and it gets flagged as hate speech.
Based on the article though, it directly references Hitler which is crazy.
Let's just all stop using it. It's broken. My life, work and sense of self all improved after deleting my account