This is my opinion purely based off sound I will not get to into detail as I am no audiophile and I understand these are consumer headphones with that in mind I really wanted to love them they sounded better and way more comfortable than the Sony xm4 and the Bose 700, but I will be returning only because my Audeze maxwells blow all of these headphones away. The immersive feature is lame and I did think some songs sounded cool with it but the normal music sounds better. If you are expecting it to sound like a concert keep looking it just compresses the music and adds weird effects. Compared to the Bose 700 they are way better only because they are more comfortable the bass and sub bass is better and the Bose 700 is flat out uncomfortable and the cabin pressure is way worse on the 700. I can listen to the ultras for hours with no annoyance and they do sound great but not for the price. If I was to chose a Bose product again as my final choice I would probably go with the new QC because they are way cheaper then the ultras and sound great. you won’t be missing out on anything if you don’t get the ultras.