Seems like actively seeking out user feedback and iterating new features would be critical. Call them up and ask for feedback if they’re not responding to emails. If they’re happy, get testimonials and referrals. Post them to your website. Keep pushing, set a goal of 100k MRR. Way to go!
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If you want someone really motivated and on board to pull you trough you could hire, but also think of a earn in type of deal. Let them in on the ownership and people will get a different type of motivation, and with an earn in you protect yourself from every rando that wants a piece for free :)
What's this product?
What you’re feeling is probably tied to an unspoken emotion. I say take some time to self reflect and just really ground yourself to your unique situation.
Then come back and start iterating. If your churn rate is an issue, that means LTV is down and your product has a specific life cycle.
If you’d like some help on that. Feel free to reach out via DM.
You should be really happy when many people like me struggling to get few users on our products. IMHO, you are in the step where you should hire someone to do what you are doing now so that you could focus on what's interesting to you.
What is your SaaS?
Can you DM me some advice then?
I am happy for you. It is what it is, if you feel nothing it is OK. No judgment. You are not obliged to feel anything. Forget what the society told you.
Talk to 5+ customers per week.
- Those that churn.
- Those that stay.
- Serve the customer's needs.
- Serving people gives you purpose and will give you direction.
Or sell it and go in a different direction.
What were the 5 key things that grew you to $25K?
Lots of interesting conversations going on in my DMs… This Reddit community is a lot more engaged and fun than I remember
I'm a revops/marketing person who turns 25k MRR in 250k MRR. If you're interested in selling and/or looking for a partner or just need advice on scaling, my DMs are open
I am stupid what is 25k MRR
Usually when I reach this state of mind, I put it down for a while and leave it alone because whenever I decide to screw with it, that is usually when I make a mistake so if I feel like I am stuck or it is too quiet, that is when I leave alone
Product leader here - set a goal of 50k mrr - talk to the people that churn — make small focussed changes.
Do not try to make radical improvements
Definitely try to define your goals and align with your other stakeholders as much as possible.
Are you trying to grow as much as possible?
Are you shifting out of growth mode and trying to maximize profitability?
Are you maximizing profitability maybe to sell the business for one big payday in the next few years.
Are you trying to reduce your time required in the business to focus on other ventures by making key hires, getting good standardized processes, etc?
What do you want out of life personally?
Tough questions I know. Start journaling and make notes of things that make you happy or get you excited about the future. Likewise, make notes of things that make you miserable or indifferent today or in the future.
Good luck!
One of the rules of the land is when you make it… help others
25k MRR isn’t “making it”
Make a goal to get to $500k MRR and sell the business, retire.
If you’re also growing at least 3x and the market size is big enough then you could probably raise a seed round at that revenue level.
But in general, try to find a way to use the funds hire people to do the repetitive things so you have more time to figure out how to turn that into $100k MRR
Danny Postma says to focus on sales once you have something that’s working
Reach out if you are thinking about selling the site. I may be interested, depending on the niche (& price), but regardless I can get you in contact with a few highly reputable brokers.
“They churn” - absolutely fix that…. Churn is the silent killer.
Everything else others have mentioned more eloquently
Focus on churn, focus on increasing LTV (upsell/ cross sell)
Sit with someone who can help you calculate your valuation, seeing how much what you’ve built might be worth might give you some fire
Sell it with a broker.
Hey dude, I've got a product that's got the potential to do amazing, product is made, I've already got customers, mind if I pick your brains about scaling?
You can DM me
In what industry is you SaaS? Looks like you're in an interesting position right now. Try and hire someone to help you do the work you feel that eats your energy and takes your attention away from important things to grow the business. It happens that sometimes when doing a lot of mundane tasks it drains you and feel like things are not moving. In your case you already have the PMF and the product is bringing in decent revenue already, continue to scale it. Think about what things would you like to continue to do and the one's you don't like but are necessary for the business and hire a person for that.
It seems like you're missing purpose
What is your SaaS?
Hi u/RussellFighter, first of all, congratulations! It is not an everyday feat to achieve $25k MRR. Moreover, a budding entrepreneur must not just look at his business from a monetary point of view. The experience and insights you will gain from building something cannot be measured in currency notes, and these gains won't leave you whether or not you are still running this business 5 years down the lane. At least, that's what I think. I am an aspiring entrepreneur myself and am working on building a business with my friend at the moment, albeit not a SaaS one. So, my views will be pretty generic and largely second-hand knowledge, but I would like to share my two cents if it is of any help.
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From what I have read about entrepreneurs, even Gates, Zuckerberg, and Jobs all started out their entrepreneurial journeys as hobbies. So keep doing what piques your interest regardless of whether it is paying you or not. However, don't make the mistake of waiting till someone else steals your idea and monetizes it either.
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Figure out a way or find a mentor or expert with enough insight to guide you on this (could be your first angel investor or maybe a kid fresh out of school. If the latter, don't hesitate to hire just because he or she is smarter than you.)
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If you can't see a long-term vision right away, plan just the next one step and take it. Do not get stagnant till you stop enjoying the process yourself.
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Get feedback from your existing users, connect with them via whatever channels they are comfortable with, and get an idea of how you can improve because there is always room for improvement. You may discover a profitable business idea from customer feedback.
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Collect and analyze a legally allowed amount of data about your user base. You can get an idea of what group of people and which industry requires your product the most. You may customize your product or build a replica that better caters to this group or industry.
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Build a community around your product on various platforms and engage with them.
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Take a step back from what you are doing for a brief while so that you may see the bigger picture.
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Take calculated risks based on how much time and money you are willing to forfeit.
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And lastly, don't forget to pat yourself on the back for your small gains and keep going as long as it makes you happy and adds meaning to your life.
All the very best.
Sell it. Try something new. That's life-changing money for most people.
Curious about how you came up with your micro SAAS. What was the research process? Was it a personal problem or did you go on something like Product Hunt?
What mean micro-SaaS