It's insane to me coke and heroin were OTC meds at one point 🤣 Could you imagine having a headache and taking some heroin like we do Tylenol today... I'm an addict in recovery so it hits different for me I guess 🤷🏻♀️
this post was submitted on 23 Nov 2023
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Coca Cola is solving overpopulation
The "solve a problem" approach is a better fit for B2B.
For B2C often people will buy something because it makes them happy. There isn't really an equivalent of this in the B2B world.
People buy coca cola because drinking plain water all the time would be boring; they like the taste and it makes them happy.
If you want a answer, you have to understand a bit human biology and psychology. Coke has caffeine and sugar so is a quick pick me up for a depressed society. Entertainment, consumerism, luxury goods all do the same, offering a quick escape from the stress of life.
I'd say it's like a baby with his or her pacifier or a desire to return to a sedated womb like state. we game the rewards mechanism in our brain to avoid the pain and heaviness of stressful, winner takes all societies we have created and heavy generational traumas we carry from cycles of war, slavery, and violence.
Have you ever tried to drink cheap rum straight up?
You've raised an intriguing question about the nature of successful businesses and the concept of solving customer pain points. It's true that many business strategies emphasize identifying and addressing specific problems faced by customers. However, when we look at brands like Coca-Cola, or consider products like games, movies, and luxury items, the scenario seems different.
These brands and products often cater to desires rather than solving explicit problems. Coca-Cola, for instance, is more about providing enjoyment, a sense of nostalgia, or a feeling of connection. It's not about quenching thirst as much as it is about offering a consistent, familiar taste experience that people have come to love.
Similarly, games and movies offer entertainment, escape, or emotional experiences. They may not solve a tangible problem but fulfill a human need for leisure, storytelling, and emotional engagement.
As for luxury brands and high-priced items, they often cater to the desire for status, quality, or exclusivity. While they might not solve a practical problem, they address emotional or social needs, like the need for recognition or the desire to belong to a certain social class.
In essence, these brands and products are successful because they understand and cater to the emotional, psychological, and social aspects of consumer behavior, which can be just as compelling as solving practical problems.
Now, making people looks like better by drinking it
I'm not a fan of coca cola but it gives energy and is enjoyable for the most. And, it causes addiction so there will be regular stream of customers coming back for more