You'll own nothing and you'll be happy.
As much as the right wing cranks completely misunderstood this, they were right to be upset about it.
It is selling us a world in which we will have to rent access to everything, and telling us we should be happy with that development, where we can be nickel and dimed to death to an eternity. A class of people permanently in debt, a perfect consumer, who will pay them every day for the rest of their lives. That's what companies actually want anyway, a consumer they can count on to give them money month to month until they die.
However, the consumers are also to blame here. It's 2023, and we still have people completely bought into the lie that Black Friday deals are good (they aren't and never were) and that we all need to have an absolute blowout in terms of presents for one another for the "holidays." The number of consumers who haven't stopped to question any of this madness are indeed part of the equation. While corporations sell us down the river and keep buying out our civil rights, there are still plenty of consumers who keep paying more and more, but never stop to question why. Which is honestly really crazy, how could you have made it to 2023 and seen the explosion in costs of, well everything, and not be like "something is amiss here, maybe this game is rigged and wrong?"