Why is there a blurry video on the background of the over the fold area? It contributes nothing, except confusion.
It's also confusing why it is asking for my email address. What is this? An email subscription form? That's what it looks like. What will you do with the email addresses you collect? No idea. But I'm already getting a bad first impression of this product.
The video under the "get started" button also makes no sense. It has a bunch of cards with random words quickly moving around. If this is supposed to explain your product, it doesn't. It's just very confusing.
Same with the "There's a better way" video. Why is everything so quick and why is there no video controls so I can at least try to watch it from the beginning?
I would rather see one proper video about how this product works, preferably with audio explaining how to use it, than these cocaine-speed non controllable mute videos on the front page.
I have a feeling this is a great product but right now, the landing page is doing a very poor job showing how this exactly works.