copy fitness models like Anllela Sagra and add your own twist
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You need to stand out. Don’t make the content boring. If it’s educational, try to find a way to create content that is funny or unique.
Boring content on TikTok, even if it’s educational never go viral or even get views.
however I’m a bit camera shy
The only way to get over this is to just start. They may suck but just start! You could probably do with a better lighting setup, or a better filming setup, or a better plan for a script, or a better editing setup etc etc etc.
Just start! Even if what you first make never sees the light of day, just start!
P.S. Did I mention...just start?!
Seems like everyone else just wears leggings and squats back to the camera a few times and just go from 0 > 100k overnight
I recently made a website for my client pilatesmini.com she is almost doing the same thing. Start selling from the start alongwith providing value to the viewers.
Also, there is one idea I would share with you but not here that can 3x sales with ease with minimal effort but requires consistency.