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Lionsgate Is Finding Out It's Really Hard to Make Movies With AI (gizmodo.com)

submitted 5 days ago* (last edited 5 days ago) by Blaze@piefed.zip to c/movies@piefed.social

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[–] Grandwolf319@sh.itjust.works 30 points 5 days ago (2 children)

the company that is home to franchises like John Wick and The Hunger Games could repackage one of its signature series as an anime, generated entirely by AI in a matter of hours, and resell it as a new movie

How would this have any demand, if someone likes John wick movies, they can just watch that. This isn’t like selling cars that adding more color options would get new audiences.

Do they really think there are people out there that want to watch John wick but it’s not anime enough for them?

Watching a different adaptation (like a movie from a book) is interesting cause of the new artistic take on the source material. AI wouldn’t do that, it would just “reskin” the same movie, which by definition would always be inferior in terms of fidelity and overall polish/quality.

[–] baldingpudenda@lemmy.world 11 points 5 days ago (1 children)

I assume they figure with how cheap they can produce, they'll still turn a profit. How long they can keep doing it before people stop showing up is another matter. EA sells the same sports game every year, just with an updated rosters and people still buy them.

[–] dylanmorgan@slrpnk.net 5 points 5 days ago (1 children)

That profitability is based on the artificially low cost of the tools being used. Even the highest level of paid account is losing these companies money.

[–] msage@programming.dev 1 points 5 days ago

Sometimes EA forgets to update years in the game assets.

[–] Kalothar@lemmy.ca 3 points 5 days ago

I mean they are probably thinking down the line that these “themes” will be integrated into the media of the movie.

“Like oh did you know Movie X was actually made to be viewed with theme Y , Z, A or B and due to the animation changes the meaning changes. Direct C is a genius of our time.”

[–] Kolanaki@pawb.social 15 points 5 days ago* (last edited 5 days ago) (1 children)

Let's say it was good at it. So good they could just prompt a movie as good as anything that came before.

Why the fuck would I buy tickets to it? I could just generate my own fucking movie that is 100℅ catered to me and my particular tastes.

[–] xia@lemmy.sdf.org 2 points 5 days ago (1 children)

Hmm... pay a buck to watch it, or thousands in AI service bills to own something else that needs iterating on...

[–] msage@programming.dev 3 points 5 days ago

A buck? Have you been to the movies lately?

[–] belated_frog_pants@beehaw.org 7 points 5 days ago (1 children)

Ai not able to live up to the promises again. Its all snake oil salesmen

[–] scrubbles@poptalk.scrubbles.tech 9 points 5 days ago

I've played with a lot of models at home to stay up to date. Man is it good at the very few tasks it was designed for. The other 95% of things it's horrible with.

Videos are just not there. Maybe you get a 10 second clip after 10-20 minutes of processing that is kind of what you want. So you alter it, and make 4 more clips. They're all mediocre. After a day maybe you have one that is okay. Congrats, a day in and you might have 20-30 seconds.

Or you just pay real VFX engineers to do an actual good job

[–] xia@lemmy.sdf.org 2 points 5 days ago (1 children)

Might make a good and trippy pov drug-abuse/schezophrenia movie.

[–] mindbleach@sh.itjust.works 1 points 5 days ago

Runway hitting the deadline and submitting A Scanner Darkly might pay off, since approximately nobody saw that film.

[–] mindbleach@sh.itjust.works 1 points 5 days ago

... with AI trained exclusively on one studio's other movies.

I wonder if they're still using text exclusively, like that's not a tech demo gone feral. Diffusion turns whatever you have into whatever you describe. A blurry animatic of the desired result should get you there, more reliably than trying to prompt the robot into a particular camera angle. At the extremes you should be able to act out the scene with dolls.