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Square Business Cards or Regular Rectangle? (alien.top)

submitted 11 months ago by kvngk3n@alien.top to c/entrepreneur@indiehackers.space

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Thinking of marketing and ways to stand out, and I was thinking a square, black business card would be a great way.

Close family and friends have supported the square, another entrepreneurial friend said go with the conventional rectangle.

Thoughts?

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[–] fediverser@alien.top 1 points 11 months ago

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[–] Fluffy-P0et@alien.top 1 points 11 months ago

I can see both sides of the argument here. Square business cards can definitely stand out and make an impression - they're unusual, they can be elegant, and they have a certain novelty factor. On the other hand, they don't fit in a wallet or business card holder as easily, so people might be more likely to lose them or throw them away.

Remember, the goal of a business card isn't just to be memorable. Its ultimate function is to provide your contact information in a format that's easy to store and retrieve. If form hinders function, the unusual shape might not be worth the trade-off.

That being said, to stand out, consider other factors like the quality of the paper, the design and color scheme, or even the finish (for example, a matte card will feel different than a glossy one). A well-designed and high-quality rectangular card can leave a strong impression too.

[–] SqotCo@alien.top 1 points 11 months ago

Last set I did were squircle shaped with a QR code that links to my contact info/vcard on the back.

I also hand number them and try to keep track of who I give each out to.

It seems they make a more positive impression than typical business cards as almost everyone comments about the hand numbering and my trying to remember who they are instead of cramming their card in my pocket.

Here's what I’ve concluded, you either get in their contacts quickly or not at all...buried and forgotten in a stack of other business cards. I don't care about my card fitting in someone's wallet, it's 2023 not 2003 I want to be in their contacts I want make it as easy as possible.