News and information from Europe πͺπΊ
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This is a great step, but the most premium of these clothes get burned to keep the value of the rest high. These companies will just shred them to fibers for insulation (which is recycling, not destruction). Just banning something won't change their profit-focused mindset.
Shredding is better than burning.
Yes totally, but that's not good enough for me since it is still a waste of material and labour is. I'm totally celebrating the small victory though.
shred them to fibers for insulation (which is recycling, not destruction).
The regulation seems quite vague at this point but the argument that shredding jeans is not destroying them does not seem very convincing to me, even if the material is then recycled.
I guess we'll have to wait for the definition of more specific rules to see what destruction is permissible.
Clothing donations to poor countries destroys their own industry, why pay a local clothing manufacturer if Europe will send clothing for free?
Clothing donations can be great, but it is easy to use that as a mask for dumping unwanted clothing in other countries.
Sending it to "poor countries" (outside the EU) is more expensive than sending it to a local charity or just putting it on sale.
They donβt want it being put on sale because it destroys the brand image. Similarly, they donβt want it to be given away locally because itβll just end up on sale.
This is one of the big issues with high end expensive fashion. They have to destroy unsold stock to maintain artificial scarcity.
Why don't they just.. produce fewer units..? Have an actual scarcity (and no waste) instead of artificial..? What am I missing here
Because often it's a one time order and it's hard to predict how well it will sell. The clothing is produced before the season to be sold during that season. Fast fashion companies only need like two weeks between ordering and it available in store, but this is not how the premium ('traditional') industry works. They sell of as much as they can at maximum price and destroy what's leftover at the end of the season. Not saying this makes sense, but it does get you the most profit in the long term.
But then they might miss out on profit!
It's a batshit moon monkey logic chain. Run x line and sell as many as you can ...and then never sell them again. Destroy the excess stock and write it off
Fashion logic works like that. The people paying the huge dollars for the latest fashions donβt want last yearβs stuff. They pay big money to not look like the poors!
It's a sickness.
Theyβre not really doing anything different from birds or other animals that use expensive signals of fitness.
Really? Show me a bird that's manufactured scarcity to enforce social standing
I was talking about the fashion consumers, not the brands.
nice way to get rid of trash inside of europe. this shit will just be sold to a different company somewhere else and burned there.
Laws can only effectively bind international companies if they're applied internationally. So long as I can just move the problem out of your jurisdiction, that jurisdiction is little more than an inconvenience.
On the other hand, just doing nothing because it won't work anyway isn't viable either. I guess the best thing to hope for would be for more countries to follow suit until they're running out of places to dodge to.
just put the unsold clothing in:
Make things readily available for lower prices? But what about the prestige from manufactured scarcity????
This is what the legislation wants them to do, the reason they're not just doing this is, is because it lowers their profit.
Please don't do the profitable thing, look we made it harder to do.