this post was submitted on 08 Apr 2026
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Electric Vehicles

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cross-posted from : https://lemmy.zip/post/62156706

Company executives said that "Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers," making it uncompetitive. So it was recording billions in losses and packing up.

It was Mibe, who is now Honda President, who said that the company had "no chance," reports Nikkei Asia. Mibe was touring the factory of a supplier in China where there were no humans on the production floor. He learned that Chinese factories could build fast and cheap, but also with quality.

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[–] i_stole_ur_taco@lemmy.ca 39 points 2 weeks ago (1 children)

Company executives said that "Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers," making it uncompetitive.

So you sat on your lazy asses for years until the market got away from you. And now you’re just giving up.

[–] SaveTheTuaHawk@lemmy.ca 9 points 2 weeks ago

Honda decided to make boring cars and trucks for the last 25 years. Japan made a fundamental error in not sourcing a supply chain for batteries and now China has monopolized it.

[–] Aurenkin@sh.itjust.works 34 points 2 weeks ago (1 children)

How it started: Nobody wants EVs, they aren't practical. We're ramping down EV development.

How it's going: We have no chance

[–] Lemmyoutofhere@lemmy.ca 13 points 2 weeks ago

You forgot “hydrogen is the future”

[–] betanumerus@lemmy.ca 11 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Honda, you inspired me in 2000 with your 2-door Insight but over the following 2 decades, while being flooded with ads for gas-dependent Civics, I never saw any for an electric, PHEV or even hybrid Civic. You advertised your way into your own downfall. Bye now, it was nice knowing you.

[–] PerogiBoi@lemmy.ca 2 points 2 weeks ago

Well said. Decent motorcycles though.

[–] hypna@lemmy.world 10 points 2 weeks ago

Sounds like a play for protectionism.

[–] Quexotic@infosec.pub 4 points 2 weeks ago (2 children)

Interesting article, but irrelevant. I can't afford to buy a new car anyway. I feel like I'll be stuck with an ICE forever.

[–] sparkyshocks@lemmy.zip 2 points 2 weeks ago (1 children)

Today's new cars are tomorrow's used cars. What happens in the new car market now will directly affect what is available on the used car market 5, 10, 15 years from now.

[–] Quexotic@infosec.pub 1 points 2 weeks ago

I am hopeful astronomical gas prices will move the needle on this.

[–] sparkyshocks@lemmy.zip 3 points 2 weeks ago

Honda and Toyota both slow played full electrification, emphasizing non-plug-in vehicles even as plug in models started moving real volumes.

But Toyota was at least putting a real push in increasing their hybrid lineup, and lining up increasing amounts of electric drivetrains (batteries, motors, regenerative braking chargers, etc.) in their supply chain.

In 2025, Honda sold 1.4 million vehicles in North America, 430,000 of which were electrified vehicles (50,000 of those being the GM-manufactured Prologue and ZDX), mostly non-plug-in hybrids. Honda has refused to bring a plug-in hybrid to market. Looking at the actual manufacturing, Honda has only partially electrified something like 25% of their vehicles.

Meanwhile, Toyota moved 2.5 million vehicles, 47% of which were electrified. About 50,000 of them were plug-in hybrids and 22,000 were full electric. That's not a lot, but at least they developed their own EVs, have a supply chain for literally millions of (small) batteries and regenerative chargers and electric motors in finished cars.

When it comes time to really put out EVs, Toyota is in a much better position to survive the transition than Honda is.

[–] Schmoo@slrpnk.net 2 points 2 weeks ago

Oh I'm so scared, I'm shaking in my boots. How are the auto executives going to feed their poor, starving shareholders? These are dark times indeed.

[–] xSikes@feddit.online 0 points 2 weeks ago (1 children)

but also with quality.

Ok but where at on the scale? And what’s the scale?
Assuming on a scale of 1-10, 10 being the highest quality overall and no is perfect. If Subaru is an 8, are these like a 5 as in a Ford Focus?

[–] TachyonTele@piefed.social 9 points 2 weeks ago (1 children)

It's apparently high enough to fold a competitor on sight.

[–] xSikes@feddit.online 2 points 2 weeks ago

I guess that means Honda Civic or higher. That’s gotta hurt.