this post was submitted on 10 Aug 2026

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Mildly Infuriating

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Mars Bar from the 1990s found during house clearance - shrinkflation in action (www.bbc.com)

submitted 1 week ago by sundray@lemmus.org to c/mildlyinfuriating@lemmy.world

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[–] TedZanzibar@feddit.uk 36 points 6 days ago (1 children)

Back in the dialup days when brands were first coming online I used to have quite a thing for a Toffee Crisp. When I got a bar that was noticeably smaller than the last, I emailed them expecting a reply about market forces or cost of ingredients, but maybe they'd also send a voucher for a free bar or something.

Instead they tried to gaslight me, telling me they'd always been that size and that I must be imagining it. I was so put out by it that, other than a very occasional multi-pack for picnics, I haven't bought a single-serve Toffee Crisp, Mars Bar, Snickers etc since.

When shrinkflation became a recognised term I felt so vindicated! I wish I still had that email so that I could shove it in their faces.

[–] CrabAndBroom@lemmy.ml 5 points 6 days ago

I saw a Curly Wurly in a shop the other day, and they're now a pale imitation of what they were.

[–] FreshLight@sh.itjust.works 28 points 6 days ago (1 children)

Here's just the picture:

[–] ScriptSage@lemmy.zip 14 points 6 days ago

Damn those are some grippers

[–] prole@lemmy.blahaj.zone 16 points 6 days ago (2 children)

I bet the ingredients are worse now too

[–] CrabAndBroom@lemmy.ml 20 points 6 days ago (1 children)

It's a weird thing to think about, but in a ship-of-Theseus sort of way a lot of the products we grew up with don't really exist anymore. By that I mean, if it's half the size and made of different ingredients then the Mars Bar as it was introduced has effectively been discontinued. There's just some other, crappier knock-off being sold under the same name now.

[–] KindnessIsPunk@lemmy.ca 5 points 6 days ago* (last edited 6 days ago)

Yep, really stretching the bounds of how far name recognition will get them. All of Christie, Mondelez and Nestle products are barely even edible anymore. Forget the shrinkage, it'd be slop if they doubled the size.

Mondelez used to be a champion of quality but quarterly earrings erode all scruples.

[–] filcuk@feddit.uk 7 points 6 days ago

That's almost the worst part. Not only is the food ultra-processed now, but it's all engineered to extract every fraction of a penny in margins.
If this goes on, I might as well just inject palm oil straight to my veins.

[–] TIEPilot@lemmy.world 16 points 6 days ago (2 children)

Remember BJ Novak calling out Cadburys blatant advertising lie about the new eggs were not getting smaller. That you were getting bigger.

Start of CadburyGate segment:

https://youtu.be/TlXLCrzpToo?t=172

Fulls interview

https://youtu.be/TlXLCrzpToo

[–] Buddahriffic@lemmy.world 5 points 6 days ago (1 children)

IMO the size is irrelevant after how they ruined the filling. And I bet the chocolate shell is also not as good as it used to be. They used to be an automatic buy when i saw them in stores because they are so good. In their current form, I don't understand why people bother getting them at all.

[–] BCsven@lemmy.ca 3 points 6 days ago

Yep, one of my favourites before, after they changed they were so bad though; somebody working for them offered a store tray full and we just refused.

[–] astanix@lemmy.world 2 points 6 days ago

Ahead of his time on the call out. Now corporations just shrinkflate openly.

[–] TomMasz@piefed.social 10 points 6 days ago

When I was a kid, a pound of coffee was 16 ounces (US). Now it's down to 12. They do it in small steps, so no one realizes it's happening until you see something like this.

[–] OrteilGenou@lemmy.world 12 points 6 days ago* (last edited 6 days ago)

I clearly remember they were 68 grams when I was a kid, which always weighed on my mind when I had to choose between a Mars bar and the 78 gram Oh Henry

[–] OddMinus1@sh.itjust.works 10 points 6 days ago (2 children)

This explains why I only needed to eat 1 Mars bar to feels satisfied back in the days while I now have to eat 3-4 bars.

[–] excral@feddit.org 8 points 6 days ago (1 children)

Not really. That bar was 62.5g while modern ones are 40g. So to offset shrinkflation you'd have to eat about 1.5 modern bars, not 3-4.

[–] JackbyDev@programming.dev 13 points 6 days ago (1 children)

I took that as part of the joke.

[–] filcuk@feddit.uk 3 points 6 days ago

No jokes, math here

[–] Evil_Incarnate@sopuli.xyz 4 points 6 days ago

I can eat many, but they never completely fill the void inside.

[–] Regrettable_incident@lemmy.world 9 points 6 days ago

They had a better font back then too.

[–] ironpangolin29@lemmy.ca 4 points 6 days ago

It had been at least 5 years since I bought myself a Snickers bar, I bought one about 2 months ago and I laughed my ass off at the shrinkflation size than that I remember, on the one hand you got Mars Inc. upping the price $.75c and shrinking it to whatever. On the OTHER hand, you actually got a reasonable portion to prevent over consuming empty calories/sugar.

Lose lose win win. Balance in the force.

[–] Zephyr@sh.itjust.works 3 points 6 days ago

I buy things in lbs or kgs so not much has changed beyond the price per weight of course.

[–] Katana314@lemmy.world 2 points 6 days ago

This thing is plastic-wrapped, but the thing we can't easily compare is produce. I think it's likely that fruits and vegetables just don't have as much nutritional content as before thanks to aggressive agriculture and worsening environments.

[–] Mwa@thelemmy.club 2 points 6 days ago (1 children)

so Shrinkflation is normal in most products then?

[–] CanadaPlus@lemmy.sdf.org 3 points 6 days ago* (last edited 6 days ago) (1 children)

Food products, probably. In clothes or cars, for example, you can't just make things smaller. With clothes, it seems more like skimpflation - some items definitely had thinner-feeling fabric right after COVID, although it got better again. With cars, they just raise the price, so that's inflation.

If costs go up you have to do one of the three. You're probably not getting angry phone calls because your Mars bar went down in size by 1g, but might if it's more expensive or tastes like shit, so that's the advantage there.

[–] spidermanchild@sh.itjust.works 4 points 6 days ago

I wish shrinkflation worked on cars and trucks, they just keep getting bigger and bigger.

[–] Caketaco@lemmy.dbzer0.com 2 points 6 days ago

This would be the perfect time for him to make “I Hate Mars Bars.”

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