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... posted a photo on social media of the 62.5g bar alongside one of today's Mars Bars, which is 40g.
"Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa."
I'm sure your customers have been demanding smaller bars that cost more.
"We didn't only shrink the size, we also lowered the quality of ingredients to maximize profits!"
The only people who enjoy Mars bars are shareholders
Factoring in 35 years of inflation. A $0.50 mars bar in 1991 is $1.21 today. The cost of a Mars bar today is at least $1.50 USD (after converting from UK pounds) and that's being generous.
Companies are greedier than ever and there seems to be no stopping it (meaning because of the oligarchy in the US, Congress will never do a damn thing about it, and certainly the spoiled man-baby's executive branch will do nothing about it), and no end in sight of it.
Fuck them all.
I would also be surprised if the cost of production, now using cheaper ingredients and far more automation, hadn't also decreased.
Oh absolutely. Productivity has increased drastically since the 90s but wages never kept up.
Don't say it in cop voice. Say:
workers engineers and scientists made everything drastically more productive and the pedophiles stole all the gains. We keep letting them.
We're saying the same thing. The productivity surplus is getting stolen by the Epstein class. I'm not trying to sugarcoat anything.
Does infinite growth mean eternal shrinkflation? Will it ever plateau? Or collapse?
Even the font weight shrank
Also, recipe blogs are a great source of information on shrinkflation. Going to the store to look for a package size that no longer exists is fun.
Back in the dialup days when brands were first coming online I used to have quite a thing for a Toffee Crisp. When I got a bar that was noticeably smaller than the last, I emailed them expecting a reply about market forces or cost of ingredients, but maybe they'd also send a voucher for a free bar or something.
Instead they tried to gaslight me, telling me they'd always been that size and that I must be imagining it. I was so put out by it that, other than a very occasional multi-pack for picnics, I haven't bought a single-serve Toffee Crisp, Mars Bar, Snickers etc since.
When shrinkflation became a recognised term I felt so vindicated! I wish I still had that email so that I could shove it in their faces.
I saw a Curly Wurly in a shop the other day, and they're now a pale imitation of what they were.
Here's just the picture:
Damn those are some grippers
I'm curious to see how different the ingredient lists are between the two.
I bet the ingredients are worse now too
It's a weird thing to think about, but in a ship-of-Theseus sort of way a lot of the products we grew up with don't really exist anymore. By that I mean, if it's half the size and made of different ingredients then the Mars Bar as it was introduced has effectively been discontinued. There's just some other, crappier knock-off being sold under the same name now.
That's almost the worst part. Not only is the food ultra-processed now, but it's all engineered to extract every fraction of a penny in margins.
If this goes on, I might as well just inject palm oil straight to my veins.
Enshittification is the word of the decade. Century?
I'd sign for enshittification being the worst thing that happens this century. Considering there are years 73 ahead of us in the century, it might only be the precursor of what will actually be the word of the century.
I think fascism is worse. I think Russia invading Ukraine is worse. I think the genocide by Israel of the Palestinians is worse. I think wealth inequality is worse. I think the lack of social safety nets in the US, especially universal heatlh case, is worse.
Enshittification is bad, but I really don't think it's the worst thing.
enshittification is the symptom of the underlying issue
I could be wrong, but I believe the person to whom you replied was indicating that they would be okay with "enshittification" being the word of the century, because there are SO MANY worse things on the horizon or actively festering and spiraling out of control that, if "enshittification" is the worst thing to happen this century, that would be an acceptable outcome. I believe they were using "sign for" as in "to accept, as of a package or parcel"
I mean the wealth inequality is sorta what drives it all.
Remember BJ Novak calling out Cadburys blatant advertising lie about the new eggs were not getting smaller. That you were getting bigger.
Start of CadburyGate segment:
https://youtu.be/TlXLCrzpToo?t=172
Fulls interview
The chocolate was thicker too. Easier to peel off and eat separately.
Even the font got skinnier!
I clearly remember they were 68 grams when I was a kid, which always weighed on my mind when I had to choose between a Mars bar and the 78 gram Oh Henry
When I was a kid, a pound of coffee was 16 ounces (US). Now it's down to 12. They do it in small steps, so no one realizes it's happening until you see something like this.
This explains why I only needed to eat 1 Mars bar to feels satisfied back in the days while I now have to eat 3-4 bars.
Not really. That bar was 62.5g while modern ones are 40g. So to offset shrinkflation you'd have to eat about 1.5 modern bars, not 3-4.
They had a better font back then too.