Why do they need to come up with these dumb as fuck names? Just call it serfdom.
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Because no one will click on links they can easily dismiss as stupid. By creating a new term means it is not immediately understandable and we are encouraged to listen to/read a "new" way of thinking IMHO.
Will we as people become direct property of companies? Probably not. Will the working class continue to be in debt to a ruling class and need to provide labour to pay this debt for the foreseeable future? Probably. Is this distinction even important? Debatable.
It's different to old-school serfdom, though, bedaue even capitalists can't do business without Amazon/Facebook/Google anymore.
Not me, I went straight to Unmotivated Anarchy
This MF has named the same concept "techno-feudalism", something like "cloud capitalism", now this... Stop making up new names for the same concept, Yanis!
Liberalism is neo-feudalism. They don't need any silicon for that.
Always has been.