Dear God, bad headline
Rolling out isn't a forced update. Microsoft uses machine learning to determine when a computer should receive a big feature update. These are gradual, similar to how how Steam staggers your game updates by default. Machines qualified by the model to have a "good" upgrade experience get updated first. This is to 1. not strain global delivery and local networks too much 2. be able to stop the rollout if anything goes wrong.
All the message they analyzed from MS meant was that as the EOL of previous Win11 version nears, they're starting to rollout the update to all PCs. You can still disable automatic updates.