If it's not Shrinkflation, it's Diluteflation.
I occasionally see posts and news articles about how AriZona Tea Company has "held the line" and kept their giant cans of iced tea priced at 99 cents for so long.
Well, after drinking a few cans of the stuff recently, I'm almost certain they're watering down their product. The tea is nowhere near as concentrated as it was a few years ago. There's practically no flavor to it anymore.
As long as they can go from their taxpayer-funded air-conditioned offices, to their taxpayer-funded air-conditioned limos, to their taxpayer-funded air-conditioned mansions, they're good.