Greetings,
I'm excited to share insights from a recent study we conducted.
We assessed AI-generated video ads against our historically best UGC and designer ads for a specific product, particularly on Meta & TT.Our findings: AI ads achieved a 28% lower cost per result and 31% lower CPC compared to our prior top ads.
These results are prompting us to reevaluate our ad creation strategies, showcasing AI's role beyond innovation to tangible cost efficiency.
Keen to hear your insights:
- Have you used AIGC in your ad campaigns?
- Any comparisons of AI ads with previous efforts on any ad platform?
- Thoughts on what to explore in our next case study?
For comprehensive details, including data and screenshots, you can access the full study here.
Ofc it's a case study, and not a research paper. We've compared the best-performing ads from the past to newly generated AIGC creatives. In vacuum we should prob compare it to all previous ads, including the non-performers, but that would be a massive one.
Pls share your thoughts on what we should test the next? Like what type of product, sample size, etc