I sell a handful of prints a year, mostly online, occasionally exhibited work. I'm not earning a lot from it but enough to fund my hobby I suppose. I don't really do any marketing, perhaps I should...
For pricing I just factor in material costs (I do my own printing), Etsy fees, income tax, shipping, etc and then just sort of search around to see what comparable work is going for... I don't mat or frame when I sell online, only when it's being exhibited. Otherwise the material and shipping costs would go up significantly.
I sell on Etsy, it's not worth the hassle to setup my own online store as it would require me to collect/remit sales tax, acquire the appropriate local permits, complicate my taxes and other paperwork... I don't sell enough to make it work and to stay above board. So I'm fine with Etsy taking a small cut...
Thanks! I'm sure it does to some degree, I've just never been good at the marketing side of things. I like the idea of setting up a booth or something at an art fair, however when given the choice of how to spend a free weekend, sitting at a booth or going out hiking and taking photos, the latter option wins out, haha.
Offering a calendar might be an idea, I already make one for friends/family every year, I hadn't considered trying to sell extra copies. Perhaps I'll give that a go this year with calendar season coming soon.