I think the point is choice. Even those living in suburban and urban areas have a difficult time opting out of car-dependence.
If you choose to live rural, I would say that automobiles are part and parcel to that decision. It's just the nature of low population density.
I don't like that this has a built-in battery as that effectively gives it an expiration date. The original Steam Controller uses standard AA batteries.
Ergonomics will make or break this for me.
I will say that if it uses the same/similar configuration tool as the original Steam Controller, it will be very versatile.