You want entertainment…..but you don’t have a lot of friends. That’s a problem. Games or movies are a solution.
Say you want a particular item. But you can’t find it anywhere. That’s a problem. Dropshippers are a solution.
Say you want to be an athlete. You love your sport but you’re not a professional or anything. So certain overpriced luxury items (Nike, for example) solve that problem(your desire to be an athlete) by attaching its brand to an athletic identity. Overpriced items often solve the desire for a status symbol or an aspirational identity.
You want entertainment…..but you don’t have a lot of friends. That’s a problem. Games or movies are a solution.
Say you want a particular item. But you can’t find it anywhere. That’s a problem. Dropshippers are a solution.
Say you want to be an athlete. You love your sport but you’re not a professional or anything. So certain overpriced luxury items (Nike, for example) solve that problem(your desire to be an athlete) by attaching its brand to an athletic identity. Overpriced items often solve the desire for a status symbol or an aspirational identity.