Seems cool! I will give it a try.
StrategicFulcrum
joined 11 months ago
A TAM estimator based on text input would be nice to use, but the rest im not that interested in. The TAM analysis would 100% need citations for its stats. I would probably use it a few times, as TAM analysis isnt a recurring need, but it would be useful. Dont know what id pay though, depends on how much I believe it. Definitely need to read some case studies to prove it works. If I had confidence it was very accurate, I could see myself paying like $10 a pop, like what HBR charges for a case study purchase.
You could look at objective car sales data, but that tells you what is selling, not what might sell. I’d suggest a survey that is sent to an audience who has indicated interest in an upcoming car purchase or who frequents car purchase websites. You could propose a few alternative car models, list the features, and ask what they would be willing to pay. If the numbers give room for profit, you’ve got initial validation. You’ll want to work with a professional researcher who can ensure you are surveying the right people, asking in an unbiased manner, statistically analyzing, and inferring results appropriately.
If you think your previous ventures failed because your ad creatives were poor, I would suggest spending time at getting better at that specific skill, so that you can try again and not have that same weakness. Best case scenario you meet great success, worst case scenario you learn about a new weakness to target for improvement!
How does your target custom gain that data to begin with? Im trying to conceptualize the customer journey and business context. I can see the value in making sense of big data, but it assumes the customer has the data to begin with.
Really interesting product! When you say it needs a really large data set, how big would you say is the minimum number of rows/sample size?
Can you elaborate on why it would need to be 300k+? Is that all infrastructure cost? That’s a very large ask even for established B2B companies to be making.
Focus on a specific person / type of person and understand what paint points (frustrations or inefficiencies) they confront, and then solve that problem. Solve only that problem, for only that type of person; you can always go broader later, but early focus is crucial.
Any insight into how many of those book downloads it takes on average to land a sale? Just curious
What do you mean by “market tests”?