this post was submitted on 15 Nov 2023
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Entrepreneur
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Focus on a specific person / type of person and understand what paint points (frustrations or inefficiencies) they confront, and then solve that problem. Solve only that problem, for only that type of person; you can always go broader later, but early focus is crucial.
Absolutely this. I have worked with so many clients who couldn’t pin down an actual problem they solve — fixating instead on a service they simply believe would be desired based on nothing but their own ability to provide it.