What's the goal of this customer development research? Who are your market for this? You cannot ask all of the businesses about their problem, because they're all different in different factors. That would be overwhelming.
ThatCloud2787
joined 10 months ago
You can do podcast and newsletter at the same time, if you want to.
In this way, you'll know the gap between them.
I think, the answer for this is because, podcast is getting more recognitions on the Marketing because of the change of approach by the market. It's convenient to some people, as they will listen to it while doing some tasks that needs to be done.
Meanwhile, newsletter, it needs focus and silence so you can grasp what you're reading.
Newsletter is still working, maybe it's just that, your market doesn't have enough time to read so they would rather listen to a podcast episode.
What products you have in your mind now? Or the products are already existing?
What's the problem of these/this product that can be solve?
Who are the people that will benefit from it?
Are you okay with this? Or you still need help?
- Choose your market
- Know their problems or challenges
- Create the product or skill that will help them to overcome their problems or challenges
Community can be a sales funnel too! Would love to talk you about this, I'm a Community Manager, btw. :)
Let's see how I can help.
Happy for you guys! ๐ฅณ๐
Congratulations in advance. ๐