Yup it's not easy. We use a combination of SEO, PPC, PR and social media. Marketing is vital for any B2B.
All are huge time sucks and require cash.
We started with cold outreach though.
Tools like Apollo and LinkedIn make this easy. Being hyper focused about offering value to a small group of customers helped us gain traction without any outside investment.
Yup it's not easy. We use a combination of SEO, PPC, PR and social media. Marketing is vital for any B2B.
All are huge time sucks and require cash.
We started with cold outreach though.
Tools like Apollo and LinkedIn make this easy. Being hyper focused about offering value to a small group of customers helped us gain traction without any outside investment.