Might be a bit different but generally "syncing" things. In a very general sense, when a change is made sometimes there's a ton of other things affected that now need to be synced to the change.
So if let's say we made a change to the pricing model, now we need to update the info page and everywhere else it shows old info on our platform. Could be updating the site, the socials, marketing resources, our email templates, etc.
Or compliance stuff. For example, I have a list of about 100+ resources we have to credit in our credits section one by one depending on the source and it's requirements. So someone has to do that...
In general syncing stuff to new changes, and assisting with "compliance"-like things as I said or other management things that keep the company in "check" to compliance and changes.
It's a bit like there's the fresh, running version ofntje company... And then there's all the things dragging it (compliance, checks, syncing, maintenance...).
Other things alike.