Well, it's the price of not being dependent on billionaires.
On the other hand, if the hundreds of thousands of subscribers go to a some publication (I've seen propublica recommended earlier in the comments, for instance) they will be able to pay a decent salary to a bunch of those journalists.
I always wanted to ask this so might as well now, feel free to answer if you want: what are the means of production? In $cureent_year, that is.
We are not in 1870 Germany. We don't all work in huge factories owned by Rockefellers. I work in IT. My means of production is a laptop. I do own a few. I sell my labor to whoever needs IT services. Am I a capitalist or a communist? In the past I work for a big company and used their laptop. Was I being exploited?
The painter that is coming to fix my walls owns his ladder and spraygun. I assume he bought the paint with his own money. I don't know about the van, he might own it too. He sells his labor to me, who don't own anything of his. Is he a capitalist?