That's because they burn it. It's a branding thing. Massive companies demand uniformity in flavor. McDonald's puts huge amounts of effort into making sure that a big mac in Maine tastes exactly the same as a big mac in LA.
Coffee beans are unpredictable, though. Beans from the same farm from the same crop can taste different month to month. So to make it uniform they overroast (burn) the beans.
Every single republican president in my lifetime has left office to a recession. Yet the average person is so brainwashed by corporate media that almost everybody thinks that conservatives are good for the economy.