It's a well known joke for armchair archeologists.
For the people who work in the field, they know damn well that often times, "ritual object" is, in fact, the correct answer.
Hell, there are practical tools that were also ritual objects. Because humans can turn everything into part of a religion.
That's not how it works. Making money today is the only thing these ghouls care about, ruining a company or brand is just dandy because they won't be holding the bag when it bursts. They'll have passed it to someone else. Someone else who will then work to gut the company even more before selling it to someone who will gut it and close it down.
And nothing of real value will have been made, but lots of rich asshats will be slightly richer.